DURACELL: USB CHARGER
WHEN THE BATTERY DIES, THE GAME DIES (PRINT)
We wanted to create awareness especially amongst the youth about Duracell USB chargers. Hence we decided to show game characters as that would appeal the youth. We decided to show the characters dying as the battery dies out. The games chosen were Assassins Creed,
Street fighter and Mario.
Singapore Gong CCA: Bronze in Print // SPH Ink: Silver in Print
Process:
It was a 3 month long process to create the final visual from conception to final renderings. We first created sketches of various angles and then went through hundreds of backgrounds and only then started the 3D process. After the final rendering the images were throughly retouched.
